The Power of Leaflet Distribution and Design
Leaflet distribution and design are crucial elements in the success of your direct marketing campaign. A well-designed and eye-catching leaflet is important, but it is not the only factor in effective leaflet delivery. If you are new to leaflet distribution, it is essential to work with a distribution company that uses geodemographic profiling to identify the right target area and audience for your product or service. Leaflet distribution campaigns can vary in their success rate, which is determined by leaflet design, product or service offering, area, and timing. Before your leaflets are distributed, it is important to measure results to improve future strategies. Depending on the size of your company, you can put in place measures such as dedicated telephone numbers and promotional discount codes to measure responses. Over time, you will learn from the data collected during previous leaflet drops and improve future performance. Target the right audience and location, consider the time of the month, the time of year, and the weather or seasonality. Work with a leaflet distribution partner that can respond quickly to extreme weather and help you capitalize on opportunities. Pay close attention to all factors that affect your return on investment (ROI) and make adjustments as necessary.
Unlike most leaflet distribution companies, we firmly believe that in order to provide our clients with the optimum service, our leaflet distribution teams should be made up of full time PAYE & permanent adult staff, committed to both our company and the needs of our customers. Not unreliable casual or ad-hoc labour or students which seems the preference of most of our competitors.
